Caz Novak is an established artist of 25 years, widely recognised in New Zealand and abroad for her distinctive use of colour and texture. Playing with most of the colour wheel in sculptural impasto paint techniques, Caz’s paintings and practice were a perfect cover story for NZ Life & Leisure magazine. 

We captured her work, home and studio process, as part of a larger project relaunching Caz’s digital presence; we established and continue to grow social media channels showcasing Caz’s artworks, while concurrently redesigning her branding, newsletter and website — complete with a storefront for purchasing prints. The refreshed design and social content have allowed for a broader clientele to purchase Caz’s artwork, and her growing reach has already secured new commissions.